Utilize schema markup to help search engines understand the context of your content, making it easier for them to display your site as a relevant result for voice searches. Schema markup can highlight specific information, such as your business’s location, hours, and products, making this data more accessible for voice search queries. Voice searches are predominantly made on mobile devices, making mobile optimization critical. A mobile-friendly website with fast loading times provides a better user experience and is favored by search engines.
Keyword Research Terminology
- The better your rich snippet is, the more visitors you’ll likely have.
- If you manage multiple sites, checking individual accounts can be a hassle.
- To find a wider array of technical issues that may be hurting your performance, use Semrush’s Site Audit tool to get detailed reports on issues and how to fix them.
- If something feels off – like buying or selling links – it will probably burn you and torpedo your chances in search.
- Despite the acronym, SEO is as much about people as it is about search engines themselves.
- You can also see the exact keywords that people use to find your content… and where you tend to rank.
That’s because local listings, like a Google Business Profile with photos, reviews, and address information, build trust and authority by demonstrating that you’re a real company. Build a fast-loading, fast-to-respond website by following best practices like compressing images, minifying code, enabling browser caching, and using a Content Delivery Network (CDN). Use Google’s PageSpeed Insights tool to get URL-specific recommendations. Use your robots.txt file to direct search engine web crawlers on what to crawl.
It’s critical to identify the pages with indexing issues and resolve them because Google won’t be able to show them in search results. Check out our detailed guide to GSC to learn more about each option and complete the setup. If you want to learn even more about Google SEO, I recommend checking out The SEO Marketing Hub. This comprehensive resource will show you how to rank higher in Google search.
What Are Keywords & Why Are They Important for SEO?
Learn how to get more business from organic search with our SEO guides for local businesses. They’re the pages that Google and other search engines show in response to a user’s search query. This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge SEO Anomaly your own path to SEO mastery. If you’re just getting started with SEO tools, it’s best to first opt for a tool that’s simple and user-friendly. If you need an SEO content optimization tool, you can try SpyFu’s RivalFlowAI.
And you shouldn’t just include them for the sake of it—they should also be valuable for users. Imagine that you have a page that Google THINKS is about a specific keyword. You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them.